Introduction

‍This Privacy Policy explains how YOOP Ltd (“the Company”, “We”, “Us”, “Our”) collects, uses, discloses, and protects your personal information when you use our Service (“Application”). By using in the Service, you consent to the collection and use of your information in accordance with this policy and relevant privacy laws inthe USA, EU/EEA, and UK.

Definitions

1. Account: A unique profile for you to access our Service.
2. Affiliate: Entity with >50% ownership or control relationship with the Company.
3. Application: The YOOPknows software provided by the Company.
4. Business: Entity collecting or processing personal information according to CCPA.
5. Consumer: California resident, as defined by CCPA.
6. Data Controller: The Company, as defined by GDPR and UK law.
7. Device: Any device used to access the Service (computer, smartphone, tablet).
8. Personal Data: Information that identifies or can identify an individual (as defined by GDPR, UK GDPR, and CCPA).
9. Processing: Any operation performed on personal data.
10. Service: The Application and associated offerings.

Data Collection and Use

‍We collect personal data for:

1. Account creation/management.
2. Service provision and improvement.
3. Customer support.
4. Analytics and security.

Personal data may include: name, contact details, usage data, device info, IP address, and any other information required for service delivery.

Lawful Basis for Processing

‍We process data only when:

1. You have given explicit, informed consent.
2. Processing is necessary for performing a contract (e.g., providing the Service).
3. Required by law.
4. Necessary for our legitimate business interest, provided these interests do not override your rights.

Data Sharing and Transfers

‍We may share data with:

1. Affiliates, trusted service providers, or business partners.
2. Regulatory or law enforcement bodies upon lawful request.

International transfers (outside EU/UK) are protected by required legal safeguards, including Standard Contractual Clauses or adequacy decisions.

Your Rights

‍Depending on where you reside, you may have the following rights:

1. Access: Find out what data we hold about you.
2. Rectification: Correct inaccurate data.
3. Erasure: Delete data (“right to be forgotten”).
4. Restriction/Objection: Limit or prevent certain processing.
5. Data Portability: Receive data in a machine-readable format (EU/UK).
6. Withdraw consent: Revoke consent at any time.
7. California Residents: Request disclosure, deletion, opt-out of sale of information.

To exercise your rights, please contact us at the address below.

Data Security and Retention

‍We use industry-standard security and organizational measures to safeguard personal data. Data is only retained as long as necessary for the stated purpose or legal/regulatory compliance.

Cookies and Analytics

‍We use cookies and Google Analytics to improve user experience, monitor traffic, and measure performance. You can opt out of analytics via device/app settings or instructions in our cookie policy.

Do Not Track (DNT)

‍Where available, we respect browser DNT signals and provide controls for users to manage their online privacy.

Breach Notification

‍In case of a data breach, we will notify affected users and authorities as required by law within statutory deadlines (usually within 72 hours for EU/UK).

Changes to Policy

‍Any material changes will be communicated, and continued use of the Service confirms acceptance ofupdatedterms.

Contact

‍YOOP Ltd

Office 128, 28a Church Road, London, HA74AW

privacy@yoopknows.io

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Last updated: September 10, 2025